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It's a total disappointment. AmazonGlobal Ship Orders Internationally.

Enter your mobile number or email address below and we'll send you casino marketing books link to download the free Kindle App. This collection of common sense essays from IGWB magazine inspired casinos to shift from the old mass marketing to direct selling.

Then he blends in excerpts from his seminars at the World Gaming Congress and Expo and more than 50 other speaking engagements. I recouped the price of the book ten-fold on the first sales letter I sent out to my customers. He promptly set out casino marketing books remedy that. He began his casino career in at the former Del Webb's Sahara, Las Vegas, and was a pioneer in casino direct mail and floor promotions.

Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Top Reviews Most recent Top Reviews. I thought the book was written by a casino marketing guru who has a lot of useful tips to share about visit web page marketing".

Checks must be drawn on a US bank in US funds. East Dane Designer Men's Fashion. What's the purpose?

You'll be surprised by your improved results. Based on 38 years of doing everything he writes about, Romero tells you how to write an effective letter that will generate a customer response every time.

How does Amazon calculate star ratings? He doesn't want to share with us because it's his "secrets"? Although marks John's 38th year in the casino business, he's been an award-winning writer since the 50's, when he was a newspaper editor and columnist.

Ring Smart Home Security Systems. Profound change casino marketing books him when he discovered the power of direct mail in the 60's. Amazon Music Stream millions of songs.

I am convinced that I am a fool in buying this book especially that I pay so much in getting the book. Amazon Renewed Like-new products you can trust. Get to Know Us. I wonder why the author did that. It explains what works and what doesn't and why. The author's first book on customer service driven a approaches to running a successful gaming enterprise.

But what I found is just things about direct mailings. Amazon Advertising Find, attract, and engage customers. Would you like to tell us about a lower price? See all reviews from the United States. He became an independent casino marketing consultant inspecializing in direct mail, direct response advertising, promotions and database building.

I regret buying it. One person found this helpful. Amazon Payment Products. Back to top. I'd like to read this book on Kindle Don't have a Kindle? Read more Read less. With relentless logic John covers everything from the care and feeding of general managers and the hidden advantage of direct marketing to the night the Beatles played Las Vegas.

If you write persuasively you'll hook your reader. By the early 90's, prodded by John's casino marketing books logic and common sense essays, casinos had begun an amazing shift from the old mass marketing to direct selling. English Choose a language for shopping. Sell on Amazon Start a Selling Account.

To get the free app, enter your mobile phone number. Maybe at times it touched on advertising things related to marketingyet, they're not the focus of the book. PillPack Pharmacy Simplified.

He opened his own advertising agency inand later became a founder and principal of Players International, Inc. Amazon Rapids Fun stories for kids on the go. It's simple. Fighting daily deadlines taught him to write quickly--and accurately--with a witty, https://acmepower-shop.ru/casino/twin-pines-casino-directions.html style that has been on display for 13 years in IGWB Magazine.

He shows you his successful casino sales letters, some of them word-for-word, and elaborates on casino floor promotions, advertising, tournaments, local markets, slot clubs, hosts, inactives, testing, and dozens of other marketing tactics.

Kindle Cloud Reader Read instantly in your browser. His numerous sales awards include three Echos 2 gold, 1 silver from the Direct Marketing Association.

Amazon Drive Cloud storage from Amazon. The title of the book is misleading. His first book, "Casino Marketing," published inpushed it along by establishing the power of casino databases to build relationships and repeat business and by proving the selling ability of direct response advertising.

ComiXology Thousands of Digital Comics. How can one learn how to write a complete letter casino marketing books seeing a letter in full? Early in his gaming career he deerfoot inn and casino dining to haunt the casino floor, learning what went on in the minds of the customers--a practice he still continues.

Customer reviews. Deals and Shenanigans. The gaming industry's established marketing guru reveals the persuasive sales tactics he uses casino marketing books find players and keep them coming back INSIDE FLAP: When a casino client told John Romero he had to get a mailing out at once and could he please have a 2-page sales letter back the same day, John e-mailed it to him three hours later--with a bill.

Tell the Publisher! This is a fun book to read because the author grabs and holds you with stories of his casino marketing experience and tells you--using his wit and humor--how they relate to successful marketing strategies.

I am very disappointed at the book. Get free delivery with Amazon Prime. Alexa Actionable Analytics for the Web. As a result, he understands both casino and player as few marketing and advertising specialists do. Shopbop Designer Fashion Brands.

But yet, still, even so, things are scattered, the reader can never get a full picture on how to write good, successful direct mail because there's no overview of examples - it's just read more of paragraphs here and there.

Register a free business account. NOTE: If ordering by mail you may pay by credit card, check or money order. The book is just about direct mail - how to write successful selling letters. DPReview Digital Photography.

There was a problem filtering reviews right now. This book is a must read for anyone seriously pursuing or already working in casino marketing. And you learn it all from an expert who worked years in casinos to find out what motivates gamblers to do what they do.

Just by following the common sense guidelines discovered in this book, I immediately tripled my response rate. Please try again later. Amazon Second Chance Pass it on, trade it in, give it a second life.

John Romero offers plenty of powerful tips and suggestions that produce positive results. Learn more about Amazon Prime. There's a problem loading this menu right now. If you are a seller for this product, would you like to suggest updates through seller support? I can't even find a full direct mail letter in the book. He found out a lot. Read this book, then do it. He's famous for his casino sales letters that occasionally run up to four pages in length and for his long copy direct response ads that have become sales classics one ran for five years, pulling in a steady stream of business. Read this book if you want to improve your marketing efforts, even if you're NOT in the gaming business. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers, and factors that establish reviewer trustworthiness.